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Web Site Optimization
and “Bounce Rate” Analysis
We assist "to turn" visitors of your WEB-site to your customers.
Frequently the site owner worries that he knows not enough about the visitors of his own WEB site.
When a site owner should seriously take thought about testing the preferences of site visitors, and web site optimizing:
- If more than 65% of your visitors leave the site without making even a single click,
- If more than 70% of visitors visiting the landing page of the site but did not commit "useful action", for example, or not even started, or interrupted the order on your site, or do not call you back or did not fill out the application form, or not subscribed for news, or not download the price list, etc.
- If you are planning a site re-design
The Diginet company fulfill the planning of the experiment and will test your WEB site.
In our work we apply the analytical know-how in the form of exclusive algorithms and technology analysis of advertising campaigns, as well as the accounting industry-specific marketing online advertising.
According to statistics, usually after the optimization, there is an increase conversions by 20% on the landing pages of the site.
Conversion this is a performing by the website visitor the the actions, required to you, for example to buy something, to fill out forms, to leave requests, and so on.
Testing and optimization of conversion can be performed for different types of sites: the online store, the news agency website, the information portal, the corporate site, the site of the university, the site of training courses, the site of nin-governmental organization, the blogs, the bank site, the site of insurance company etc.
When you may need the service of increasing conversions?
- Further growth in traffic is not possible, for example, for financial reasons or because all the traffic on this topic has already been achieved
- Conversion of the site or below the calculated break-even
- Cost of sales of goods or services, or other "effective action” at web site is too high
- Sales should be increased without additional costs.
How it works?
At first, together with the customer, we will plan an experiment and select a test page and conversion page.
- Test page this is the page that will show an invitation to action, such as buying goods, subscription services, download the price list or a document, etc.
- Conversion page this is a page that brings the needed effect, for example where the user completes a purchase, fills out the form, download the official documentation or see telepnohe number and invitation to make the phone call.
Depending on the task, it could be selected one of the two experiments of WEB site: «A / B test», or «Multivariate test».
After agreeing with the customer, we begin to prepare alternatives for the experiment, implement the necessary scripts in the test page and the conversion page, and make all preparations into Website Optimizer to run the experiment.
To conduct test of the site at the appropriate time, it is needed that test page of WEB site already had enough traffic.
The experimental results will be considered reliable when the number of conversions reaches a certain threshold.
In the course of the experiment it will be tested different versions of site pages, to evaluate which option leads to the highest ratio of conversion.
Then a special instrument Website Optimizer statistically determine the version, the conversion is higher than others.
The experiment results will identify which changes to the WEB site and / or what content leads to more conversions on the WEB-site (ie performing by web-site visitor the "useful actions" to the site owner) will make recommendations for site improvements and, if necessary, will be investigated reasons of the low conversion at the site, or where there is a failure in the conversion of site visitors (analysis of the "funnel purposes").
We can also implement these recommendations into the Web site of the customer.
Kinds of consulting on WEB site optimization >>>
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